ADVOCATION-LLC

Australia's US federal marketplace

business development agency

Putting Australian companies in position to succeed in the US federal marketplace without the high risk and huge expense of committing forward resources prematurely.

The US federal marketplace is where Aussie CEOs find...

direct access to the world's richest market of buyers
reliable clients who pay their invoices on time
large long-term business opportunities
an effective immunity from global adversities and economic uncertainty

The US federal marketplace is unique in providing the private sector with both revenue growth AND business protection outcomes simultaneously.

But it is risky, expensive and you are bound to fail if you don't know how.

First, there's this:

Knowing which barriers are real or imagined.
Navigating the hoops of red-tape.
Knowing which agencies are buying what and when.
Ensuring all relevant COs & CXOs know about you.
Knowing your competition and which prime contractors to connect to and partner with as a sub.
Targeting the MAS Contract Vehicle(s) to better enable your US business' profitable self-sustainability.
Understanding the government's TLAs,* the buying systems, and the order of sequenced buying processes and regulations to win business.

Then, there's this:

Getting it done with efficacy.

ADVOCATION helps Australian companies avoid the high risks and huge expenses that most other companies encounter within the US federal marketplace.

Our system:

A business address (inside the DC beltway) - immediately
Local legitimacy (licensing & registration) - within weeks
Business development (executing sales and marketing strategies) - immediately
Business autonomy (profitable self-sustainability) - which can happen in as little as twelve months

* TLAs = three letter acronyms

GETTING ADVOCATION IN THE US FEDERAL MARKETPLACEclick for access to all three data sheets

Get the

Getting Started

& Positioning Tips

Click the image to download PDF

Get the

Costs of Entry

Path Comparisons

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Get the

ADVOCATION

Capability Statement

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The annual value of Australian federal government contracts is less than 3.5% of those issued by the US federal government.

Source: US Government Accountability Office, 2022

The SMB sales-cycle in the Australian federal marketplace is two to three times longer than in the US federal marketplace.

Source: Industry comment on an Austrade business forum 2021.

Australia's entire annual economic turnover is less than what the US federal government spends on contracts each year.

Source: US Department of the Treasury, 2022.

How can we help your business?

An immediate DC-based Business Address?

A staffed USA Sales and Marketing business office.

Location: Alexandria, Virginia - inside the DC beltway.

Federal Licensing & Registrations Onboarding?

Entity Corp/LLC Set-up.

Licensing, Registration & Compliance Services covering IRS-TIN#; Bank Accounts; SAM.gov, etc..

Strategic Positioning & Marketing?

Set-up and Manage Content Copy on Your Website's US Federal Marketplace Landing Pages.

Strat Planning & Execution:

1. Prime Contractors.

2. Civilian &/ Defense Agencies.

Business Development Services?

Pro-active Field Sales Representation to both Prime Contractors and Federal Agency Segments.

Opportunity Tracking & Management.

Federal Direct Sales Enablement Services?

MAS Contract Application & Management Services.

Capture Management & Bid Process Management Services.

Consulting & 'All-in' Transitioning Services?

Scheduled Activity Reports. General Federal Public Sector Advisory Services.

SWOT Progress Reports. Offboarding & US Recruiting Services,

WHO THIS IS FOR

You, if you are an owner or CXO of an Australian company nearing two years (or more) and intend to stay in business.
You, if your existing business momentum in the US federal marketplace is stalled for whatever reason.
You, if you have an existing US-based commercial presence and are planning to ramp-up in the US federal marketplace.

WHO THIS IS NOT FOR

Companies party to contracts with the governments of North Korea, Syria, Iran or Venezuela (or which have Board Directors who are.)

Companies party to military contracts with China, Russia, or Belarus (or which have Board Directors who are).

Your Federal Agent

Adam Davidson, is the Chief Executive and Principal Consultant for Advocation.

Adam has lived in DC as a dual citizen and worked in the US federal marketplace for the past 18 years – contracting, marketing, selling, and delivering to federal agencies and partnering with prime contractors.

He has secured many multimillion dollar contracts with US federal government agencies for both US and Australian-owned companies.

And his expertise has been called upon by Austrade and the Australian Embassy in Washington for competitive intelligence and advice.

Adam provides more about his experience below...

How my experience can help ...

Since 2004, I’ve worked on behalf of or in partnership with the majority of the top 20 managed services and system integration firms contracted to US federal government agencies.

And I’ve led the sales and capture teams on several multimillion dollar government contracts for technology companies hosted on the US federal government’s secured cloud infrastructures run by Amazon Web Services (AWS), Microsoft Azure and the Google Cloud Platform (GCP), and companies within IBM’s and Oracle’s cloud infrastructures.

My Australian accent is an asset in the USA and remains unaffected.

How what I've learned may help...

My alums are Charles Sturt Uni (MBA) and Mitchell College (Communo), and am a GPS Old Boy (Scots).

I am certified in AWS and Azure Solutions Architectures, and know the fundamentals of Google’s, IBM’s and Oracle’s cloud platforms and the paths to compliance within the US government’s FedRAMP tiered security levels.

I am also certified in the WCAG 2.1 Accessibility Standards – the core framework of the Section 508 mandates – tech's UI 'a11y' capabilities legally required by US federal agency tech buyers.

I am a member of two US federal contracting associations, and created and manage LinkedIn’s largest discussion group for US Federal Human Capital Management and Payroll Technologies.

How Advocation helps ...

We know how to break the barriers to entry.

We know how to rip through the red-tape.

And, we know the how-to B2G strategies of going "B-II-G" in the USA without the high risk or huge expense of committing forward resources prematurely.

So, if you need to quickly ramp up toward securing significant long-term fully funded contracts with clients who pay their invoices on time, book a free Zoom call using the scheduler below.

Testimonials

Tom Berkley

Director, Capture Management at Cognosante

Adam is highly adept at developing business in both the domestic and international government marketplace. His verbal, written, and personal communication skills are outstanding. He has the ability to develop sales strategy plans and execute them, and has a well focused drive to deliver results for his company and clients. He is considered an exceptional sales talent.

Daniel Churches

Regional Vice President at ANZ Transmit Security

Adam has a proven ability to assess opportunities, plan strategy and then implement. At the same time he draws the best out of those around him. Success is almost assured. He would be an assett on any team. I look forward to the chance to work together again.

David Lee

Senior Marketing Leader

Adam is extremely knowledgeable with the complexity of the sales process within federal, state, and local government agencies. His thoroughness and hustle allows him to build the relationships that help to make a successful sale. He uses his assets and connections wisely while working a deal, leaving nothing to chance. If you need someone who knows how to sell into a government agency, Adam is the person you need.

Rick Larson

Sales Operations Manager at Kenexa Government Solutions

Adam is very well connected in the public sector. He is able to identify the right leader at the right level within an orgnization and arrange a meeting getting the sales cycle off to a good start. Clients with whom Adam works always speak highly of him, exhibiting a high level of trust in the information he provides them.

Tracy Rathburn

Senior Sales Advisor at SAP SuccessFactors

Working with Adam is such a pleasure. He is professional, enthusiastic, and a great leader. We have worked together on several federal projects, which involve the coordination of partners, teams, legal requirements, etc. Adam is always able to facilitate collaboration and build processes that result in success for the project team as well as the client prospect. I always look forward to working with Adam and hope to do so for a long time to come.

Alex Paz

HCM Thought Leader & Consultant

Adam has a proven ability to maneuver within the complex world of the government/public sector marketplace. He has shown throughout his career that he can identify, engage with, and consultatively sell to decision makers and influencers within all levels of an organization.

When international business owners & CXOs -

1

need confidence in a healthy stream of larger long-term revenue sources from buyers who pay their invoices on time;
2

seek to immunise their companies from global uncertainties caused by inflation, recessions, pandemics, or international military conflicts; AND who
3

personally desire the mental space to truly relax when they need to,
... they find that having a trusted and connected partner in the US federal marketplace is how these outcomes are realised.

Stay connected to ADVOCATION LLC

Contact us: email@advocationllc.com

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